Argent of London is a growing national jewellery brand. It has multiple routes to market including retail on-line mail order (printed catalogue) through direct sales at events and fairs and via independent outlets for example Laings Boutique Edinburgh Fabulous (Bath Leamington Spa Milton Keynes Solihull) Pomegranate. The objective of the business is to market classically simple uncluttered designs that women can afford to buy for themselves. Argent aims to compete with brands/companies like Astley Clarke Alex Munroe Links of London Follie Folie and Tiffany.
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