Avocet

We build elegantly designed, mathematically motivated software which makes sophisticated programmatic media buying and planning accessible to every brand.

About us

Advertising is about changing behavior. That's it. The channels, data signals, and ad-tech fads come and go. What stays is message, medium, and behavioral change. That's why Avocet was the first DSP to release x-device conversions (people, not cookies, convert), the first to release viewable attribution (unseens ads don't 'do' anything), and always-on incrementality studies (incrementing behavior is the only value in advertising).

We're a DSP, but we think that DSPs have a long way to go before they realize their transformative potential, so as you watch our blog and our product releases you'll see our process of daily de/reconstructing ad-tech as we try to create the perfect machine for changing behavior through advertising.