BEAR's story starts from a simple need to make being healthy a little bit easier and a whole lot tastier.
As a personal trainer, Hayley was constantly confronted with people growling about punishing diets and hard exercise regimes.
She searched the world for a healthy alternative and named her company BEAR, after she saw an article published in January 2009 about bears in the wild. The story sounded so familiar to the people she kept on meeting.
The article studied bears that had grown up in the wilderness and bears that had drifted into cities to forage. The city slickers got most of their food from bins behind fast food joints and the like.
This made them 30% fatter than their wild bear friends. They were also 30% less active and sadly all the city bears were also dead by the age of 10, whilst over 60% of the wild bears made it past this age.