ABOUT US Boring Money was launched in 2015 by our Founder, Holly Mackay to help ‘normal people’ to make better choices with their savings, investments and pensions. We also have an insights arm. helping investment and pension providers to better understand consumer wants and needs. Last year we had 1 million consumers on our site, using our Best Buy tables to find ISAs and pensions, or our Triage Quiz to help them find the right product or advice for them. We have a service aimed at women aged 40+ and work to help groups of people who feel let down or ignored by the traditional finance industry.
Our readers are central to everything we do, providing ratings, reviews and feedback which enable TripAdvisor-type insights to readers who want customer insights. A small proportion of readers join our proprietary research panel and so feed our insights business with direct feedback and data.
We have an ambitious strategy to execute, as we reinforce our position to become the most trusted independent brand which helps consumers to make better financial choices. And the leading source of investor intel and insights for the investment industry. We help the consumer to make better choices. And the industry to make better products and services.
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