Dead Right is disrupting the funeral market which for too long has been out of sight and out of mind. We want to create a brand which can help us engage with this most challenging of topics and make a sad time a bit more of a celebration.
If you want to find a job with a sense of purpose and the opportunity to disrupt a market that affects us all, then look no further. Dead Right is on a mission to transform the world of funerals. A market that has lurked in the shadows of society – out of sight, out of mind and out of step with the lives we lead today. We want to make a sad time a bit more of a celebration and help people get the funeral that's right for them.
Dead Right was founded and incubated by The Garage Soho [Created by Sir John Hegarty, founder of multi-award winning global ad agency BBH and Tom Teichman, one of the UK’s leading start-up investors.] They invited Felicity Stinton, with whom John had worked for many years at BBH to lead Dead Right as CEO. On the team with Felicity is Nick Kendall, former Global Strategic Head at BBH, Steve Willey ex. www.moneysupermarket.com and Kevin Brown, media guru and founder of Electric Glue.
The Team:
Realise that the time we have together is precious & the obligations this places upon us to do our best, have fun & celebrate what we’ve got.
To do the ‘right’ thing – treat others as we’d wish to be treated ourselves.
Be good AND nice – both, not either / or.
Dynamic – don’t put off to tomorrow what could be done today.
Have a celebration mindset – bring out the best in each other, notice the good things people do, help & support each other to be better.
Help our employees celebrate their lives.
Building brands is in our DNA. We passionately believe in the power of creativity and ideas to change behaviour. No where is this more needed than helping people engage with the topic of death. Times are changing and we believe that death is the last taboo, just as drugs and sex were to previous generations. We want to get the subject out of the shadows and into the mainstream. Afterall knowing that we're going to die one day is a crucial component in making sure we enjoy life. In the words of Steve Jobs, "Remembering that we are going to die is the best way I know to avoid the trap of thinking you have something to lose." This is the perfect mantra for us in our efforts to disrupt the way we all think about and plan for our deaths. We want people to plan ahead and on the one hand makes things easier for those left behind but also defines their legacy and how they wish to be remembered.
Dead Right is exciting because we're committed to radical change and disruption. At BBH, our motto was 'When the world zigs, zag' and we would all stand by that still - don't follow the crowd, go your own way, live and die on your own terms.
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