Decathlon UK

We're a sports retailer, with a start-up mindset. 

Decathlon's core mission is to make sport accessible to as many people as we can. We would like to help, inspire and guide users through sports experiences. We believe that being active and discovering new sports every day is an important part of a healthy lifestyle.

In making our vision a reality, Decathletes will hold true our two core values, and use these as a foundation to make decisions every day.  

Vitality & Responsibility

Vitality is life. Intense activity, energy, drive and vigour. Our employees are full of vitality as they have, first and foremost, a positive mindset and are bursting with energy and ideas. They are enthusiastic, they love creating and innovating, and relentlessly strive to improve and make things around them change.

Being responsible is about making decisions and making sure they are acted upon. Our employees are fully responsible for their decisions, both in terms of their team and their customers. Responsibility is also about anticipating the challenges facing society and orienting our actions towards sustainable development. It is also our responsibility to guarantee the safety of our customers and employees all over the world.