Clive, Jan, Emma & Jonathan Potter started Sweet Ideas in 1991, selling confectionery and snacks to local independents in Cambridgeshire. They launched their own confectionery branded packs in 1994. As they were growing and growing, they needed someone to help get the abundance of orders out to customers so they enlisted the help of ‘Uncle Keith’ (yes we all call him that even though he’s not our Uncle)
The year of 2001 brings the new launch of ‘Healthyideas’ (the ever growing brand you see today) and to help with sales of this new launch, Sweet Ideas employ their first ‘non-family member’ employee, star salesman (very modest), Phil Core. (And no coincidence at all) The company then hits a £1 million turnover! (Woo!!)
In 2007, Directors, Clive, Jonathan & Emma invest in their own contract packing business, Manasty Packing Ltd with 2 custom built packing lines giving them the capacity to pack 250,000 packs per week. Shortly after this, Sweet Ideas Ltd launch 2 new product ranges, Deliciousideas Popcorn & Deliciousideas Bakery.