Development Media International

Development Media International (DMI) creates evidence-based behaviour change campaigns to improve health and save lives. We deliver at scale to maximise impact and cost-effectiveness. We are the first organisation to scientifically demonstrate that mass media can increase life-saving behaviours.

We have conducted the first randomised controlled trials (RCTs) to prove that mass media campaigns can change behaviours and improve health. Results from our first RCT show that our radio campaign increased malaria diagnoses by 56% and modelling suggests it saved an estimated 3,000 lives in Burkina Faso. We are committed to using the most rigorous methodologies feasible to continue to achieve and demonstrate our impact at scale.

Our mission is to create evidence-based behaviour change campaigns to improve health and save lives. We deliver campaigns at scale to maximise impact and cost-effectiveness. We use storytelling to motivate change and use scientific methods to test the impact of our interventions.

We work across a range of health issues, including child survival, reproductive health, nutrition, hygiene, and early childhood development. DMI works in close partnership with leading experts in health, including WHO, UNICEF and LSHTM and has been funded by some of the world’s most prestigious organisations including the Wellcome Trust, DFID, Comic Relief, the Global Innovation Fund, Unorthodox Philanthropy and the Mulago Foundation.

DMI has a permanent presence in Burkina Faso, Mozambique and Tanzania and has recently expanded to Madagascar, Malawi, Uganda, and Zambia. Our headquarters overlooks the Regents Canal in Hoxton, London and provides the strategic direction for the whole organisation.

DMI is ranked as a ‘Best Charity’ by The Life You Can Save and was the first organisation to receive the maximum rating from charity assessors Impact Matters. It is also endorsed by the Centre for Effective Altruism.