DNAFit

DNAFit is a groundbreaking genetics company that uses to power of science to usher in a new era of fitness and nutrition. The growth of scientific research in the field of genetics means that we are now able to select specific genetic markers related to fitness and nutrition to determine how individuals respond in different ways in terms of performance.

The customer journey begins with a simple mouth swab test that can be done at home, ordered online and sent through the post. Results are then processed in our laboratory and the reports sent back contain detailed information pertaining to how individuals can tailor their training and what they eat to their genetics. In doing so, we make it possible for people to unlock their human potential.

DNAFit is the next disruptive technology, following the advent of wearable devices, in the health and fitness industry. We aim to personalise the fitness and nutrition of everyone in an era where getting insight into your personal data is essential to achieve your goals.