We drive change in the development and practice of global tourism by empowering women through the involvement of local communities and by engaging stakeholders at every level. Tourism can create positive change in communities if all members enjoy equal access to the industry and its benefits. The way that the tourism industry operates magnifies the disadvantages and constraints that women face in their lives.   Furthermore, gender inequality significantly undermines the potential of the industry. We believe that our work will help ensure women enjoy an equal share in the global tourism industry. Having a common purpose in working towards gender equality and women’s empowerment in tourism is at the core of our work. Our strength as an organisation lies in the diverse set of experiences and skills which our directors and associates bring to our projects. We address the issue of gender equality in the tourism industry through the following services and activities: Establishing and developing a global network of individuals – academics, field workers, activists and politicians – with a shared interest in gender equality and women’s empowerment and a common purpose to address them

Providing consultation services for organisations and institutions to ensure sustainable and gender equal tourism development initiatives Training and educating stakeholders on the critical importance of women’s participation in decision-making processes and policy formulation in tourism development Promoting the link between gender equality in tourism and sustainable development Raising awareness of the real life challenges the tourism industry creates for women Enabling women to benefit from the tourism industry both directly and indirectly