EX1 Cosmetics

EX1 Cosmetics is a start-up launched in 2013. Headquartered in Central London EX1 Cosmetics is the brainchild of British Asian Farah Naz.
Frustrated by the lack of affordable make-up solutions for olive skin tones and given her background as a biochemist Farah saw the opportunity to create a range of colour cosmetics using true yellow pigments with two core products foundation and concealer.
Current distribution is mainly UK based with a large proportion of online sales.
The brand looks to expand its online and retail presence in the UK and approach the Middle East and US markets over the next three years.