Good & Proper Tea is a London-based, premium tea company that over the last 5 years has grown from start-up to a fast-growing, contemporary tea brand. We've done this without ever diverting from our mission: to showcase how good tea can be, when it's done right. The combination of a delicious, carefully sourced product, exceptional service and a genuine passion for doing things properly has helped us stand apart from our competition. That reputation is now able to propel the business forward, taking us one step closer towards our mission of making G&P Tea a global destination for tea-drinkers - by first making us the most exciting tea brand in the UK.
You can try any of our teas at our flagship London Tea Bar, at a selection of cafes, restaurants and hotels across the UK, or we can deliver direct to your door, along with tips on how best to brew them at home. Browse our full range here.
"An imported culture of skinny lattes and frappucinos-to-go has meant coffee has dominated our high streets for over a decade. And yet, though tea has remained the nation's favourite hot drink, the quality on offer when we are out and about is more often than not distinctly average. That's what I wanted to change, by offering fellow tea-drinkers the same quality experience that my coffee-junkie friends currently enjoy. A Good & Proper cup of tea….finally."
- Emilie (founder)
Having bored her friends for years about wanting to bring better cups of tea to London, our founder Emilie finally decided to do something about it. With plans to convert a 1974 Citroen van into a mobile tea bar, she took the idea to crowdfunding platform Kickstarter, 372 backers made that dream come true. Each of their names are still displayed proudly on the back window of that van, which the backers also affectionately christened 'Watson'.
The first cup of tea was brewed in Shoreditch on the 3rd December 2012. Many years later and thanks to the support of our many wonderful customers, friends, partners and suppliers, Good & Proper Tea has grown to a flagship Tea Bar, an online store, a growing network of cafe and restaurant partners, and of course the van too lives on.
We are growing fast and 2018 is set to be our biggest year yet - last year we grew by 50% and this year we're on track to double in size. We are a small team with big ideas - all united by a passion to show the world how good tea can be, when it's done right.
Plus, there has never been a more exciting time for tea - perceptions of the nation's favourite drink are changing and there is an opportunity to give the industry a whole new lease of life.