inside labs

We are a small team made up of passionate mountain dwellers on a mission to redefine your experience in nature through technology.

About us

We are a small team made up of passionate mountain dwellers on a mission to redefine your experience in nature through technology. We started as the digital arm of the Weisse Arena Gruppe (LAAX), but have recently been spun out into an independent company. Our initial role was to demonstrate agility and speed in generating new customer centric services and products based on technology in LAAX. We launched our first major product in the winter of 2016/2017, a mobile communication, loyalty and commerce solution: the INSIDE LAAX app. We’re currently in the process of growing our team with the aim to build additional products which fit our philosophy of redefining experiences in nature through technology.