We're a free daily email.InsideHook is the essential city guide email for adventurous and established men ” guys who have limited time but discerning taste and a thirst for experiences.We recommend one item per day.Like you we're serious about our free time. So each weekday we publish a single compelling story something you need to know right now about food and drink travel style health tech culture and outdoor adventures.About InsideHookInsideHook is founded and run by Jon Keidan a seasoned entrepreneur and online strategist who previously served as COO for the Jack Welch Management Institute (JWMI) the former GE CEO's online MBA program. InsideHook is the first portfolio company of Trigger Media Group which was founded by former Pilot Group partner Andy Russell who led the investments in Thrillist Daily Candy Tasting Table PureWow and many others.