JustWears is a fast-growing direct to consumer brand on a mission to reinvent men’s basics. We’ve taken men’s underwear by the balls using high performance, sustainably-sourced fabrics and ergonomic designs. After becoming the most backed apparel project in the UK on Kickstarter and appearing on BBC Dragons’ Den, we have shipped over 150,000 pairs of our game-changing underwear to more than 70 countries.