Mimica is a mission and values led company with a small but powerful multidiciplinary team, all striving towards delivering our mission of radically reducing unnecessary waste.
Mimica Touch is a temperature-sensitive tag for packaging that turns bumpy when food or drinks are no longer good to consume - by unlocking the true longevity of food, we can radically reduce unnecessary food waste. Watch our 2 minute video to see how we do this.
One of Mimica’s company values is “Diverse Expertise” which reflects our belief that the most creative solutions occur from the collaboration of people from all walks of life. Our people are our most valuable asset and we treat each other as such.
In my humble opinion, Mimica was one of the most unique and innovative organisations to enter the Escape 100 this year. They're taking on the murky practice of food expiry date calculation with their flagship product - Mimica Touch. This clever, temperature-sensitive tag gives consumers a real-time indication of freshness, reducing the reliance on an oft-inaccurate expiry date and preventing consumable food from being unnecessarily wasted. It has gamechanging potential for the way we consume food but also for pharmaceuticals and other industries. Keep an eye out for openings as this motley crew of creatives and scientists continues to grow their reach.
63%
of perishable food waste can be addressed by our solution
2
patents granted
100+
food industry companies in customer waiting list
8
nationalities make up the amazing Mimica team of 13