Our organisation helps community leaders, educators, social workers, police, national security services, local/national government officials, policymakers, conflict resolution/transformation practitioners, public health professionals and advocates for human rights and international development. We apply findings from academic research on the themes of identity and culture to develop a range of user-friendly perspectives, tools and methodologies. We then deliver these tools in order to help our beneficiaries incorporate an understanding of "root cause" factors underlying their particular challenges and goals and how to best exploit this understanding to increase their effectiveness. On first contact, we find that our beneficiaries largely do not incorporate identity and cultural factors into their work in a structured way. Our beneficiaries often know that such factors are important but do not have the capacity to build the necessary perspectives and tools themselves. Through our work, therefore, a wide variety of practitioners working for the public benefit can thus incorporate these factors and increase the effectiveness of their programming.