Particular Audience

100% Anonymous Personalization

PA provides eCommerce brands with market-defining search, merch and recommendation technologies automating a different website for every customer.

Retail Media enables suppliers to promote items to in-market consumers on retailer properties, a lucrative channel for brands and a new high margin revenue stream for retailers.

All on first-party data.

PA’s consumer product ‘Similar’ aggregates every single item on the consumer web, with the ability to make any website shoppable. Laying the groundwork for Web3 Commerce at www.similarinc.com

One of Australia’s fastest growing startups, PA has launched from headquarters in Sydney and expanded to Europe with a London office in 2019 and America with a Vancouver office in 2021.

Amsterdam and New York offices coming soon in early 2022.