Founded with the mission of innovating the sample request process between fashion brands and the press PASHION is a new concept aiming to digitalise the communication line between brands and press.
Consisting of an interactive software platform, PASHION connects the fashion community through innovative technology by creating a simple, content rich and social environment, resulting in a more efficient use of resources and increased productivity.
For press houses, our tool will allow editors, stylists and influencers to simply browse through samples easily thanks to an intelligent search function, and thereafter request them via an integrated calendar showing the availability of each sample.
For brands, PASHION will help increase product exposure through additional requests, but also help remove friction points throughout the entire process thereby increasing productivity for both parties.
The software will provide a global, online catalogue and reference point for fashion industry professionals in the fashion industry.