We first opened our doors at the beginning of the new century in April 2000. Though always known as a centre of style and fashion, Brighton offered us nowhere to buy the clothes we wanted to wear. So, with no experience and very little money, we opened our first store on the outskirts of Brighton’s North Laine.
We have since evolved and moved twice until becoming the store you see today. Situated in the very heart of Brighton, we are located in Duke Street with a view towards the sea down Middle Street, one of Brightons oldest roads. With a rich history, Middle Street has been home to the Hippodrome which saw The Beatles play and the scene of the iconic Bank Holiday brawls between Mods and Rockers.
The collections of clothing you see are curated in order to bring you choices of the finest international menswear available. We are interested in excellent product, be it the finest Japanese or American selvedge denim, Scandinavian shirting, hand made shoes or technical sports apparel, we aim to assist the modern man in making his wardrobe his own.
Bukowski, the old salt, wrote ‘Style is the answer to everything... To do a dull thing with style is preferable to doing a dangerous thing without style’ and we quite agree.