Positive Luxury

Positive Luxury is a unique award-winning global membership programme featuring over 300 best-in class brands genuinely committed to bettering the world through social and environmental sustainability.

About us

Our mission is to inspire people to buy better and brands to do better. We do this by awarding brands the first fully interactive trust mark – The Butterfly Mark – that sits at the point of sale, enabling people to discover the good stuff that brands are doing about people and our planet.