Provenance

Escape's take on Provenance

It's no secret that consumers increasingly care about where their products come from. Whether it's the coffee you drink, the clothes you wear or the food you eat, transparency around origins and supply chains is rightly sought after. Provenance is using innovative technology to enable consumers to see exactly where their purchases have been. That can of chopped tomatoes you just bought? Scannning the QR code gives you a unique digital experience, showing their origins in Italy, key areas of impact and the journey of those tomatoes to your kitchen. Not only is this great to know, but Provenance's transparent technology is also being used to help tackle illegal labour practices. It's no wonder that their employees think they're pushing the boundaries of what's possible with technology.