ReD Associates

At ReD we are brought in to solve some of the hardest business problems that our clients face with our unique approach to strategy consulting derived from the social sciences and humanities. We work with innovative clients like LEGO Ford and Samsung to transform their business around a deep understanding of the world of their customers.

About us

Over the last ten years, ReD has led a quiet revolution in thinking about business. All of our work begins with an exploration of the customers’ world— using social science tools to understand how people experience their reality and, in turn, offering businesses a “reality check” on what is meaningful to people.

Who We Are

ReD is a strategy consulting company based on the human sciences.  Clients come to us with business problems that are big and fundamental in nature, and characterized by a high degree of uncertainty. Most of our work centers on helping our clients get an outside view of their business. The anthropologists, sociologists, economists, journalists, and designers who make up ReD employ the methods of social science to study human behavior and help our clients develop a new perspective on their business. Our unique approach marries methods from the social sciences and traditional business techniques to provide clients with a clear and comprehensive direction for moving forward.  

For over a decade, we have conducted projects in a number of different categories (ranging from consumer goods to pharmaceuticals) and in a number of different business units (ranging from marketing to engineering) all over the world. We benefit hugely from having a very international staff: our diversity of perspectives enables us to ask culturally relevant questions and to explore the world in open-ended ways.