El Rayo Tequila

At El Rayo, we’re challenging every traditional idea of what a tequila brand ‘should’ look like on a mission to build a lifestyle brand that takes tequila to places it’s never been before.

We designed El Rayo to pair with tonic, for a new way to drink tequila that turns tequila into the first drink of the night and not the last. Having launched in May 2019, we’ve spent the last 18 months building up a cult following of Tequila & Tonic drinkers, along the way being named No.1 of GQ’s top Tequila’s. But this is just the beginning.