NewGen Bikes

NewGen Bikes was born from a desire to bring a fresh look to electric bikes. We believe that e-bikes shouldn’t be boring and that only strong design, quality and style can drive the change of consumer behaviour and the shift to electric transportation.

Supporting such a step change in consumer behaviour is certainly not easy but with a team full of ambition and talent we have risen to the challenge. As our community grows we are beginning to make a name for ourselves as a young British lifestyle brand with high quality bikes and customer service.