LatchAid

LatchAid is an award-winning FemTech startup using pioneering 3D interactive technology & Artificial Intelligence to support parents through their pregnancy, breastfeeding, and early parenthood journeys 24/7. The UK has the worst breastfeeding rate globally, sadly 90% of women give up breastfeeding before they want to. We believe that every mother deserves the support and empowerment to give her child the best start in life.

We have created a revolutionary app to help parents achieve their infant-feeding goals with:

* Cutting-edge 3D interactive animations to help parents learn breastfeeding skills intuitively from 3D avatars. * Empathic Artificial Intelligence to provide users with personalised support, expertise, and companionship 24/7. * Specialist 1-1 support to help users feel reassured and more confident. * Virtual peer support groups to connect parents to a close-knit support network. * Expert webinars & drop-in sessions to help users interact with experts with a range of specialities

We are a tight knit and hard-working team made up of talented and passionate individuals from around the world. We have experience in Oscar / BAFTA award-winning visual effects, infant- feeding, baby development, and maternal health support from leading specialists, Artificial Intelligence and software R&D from experts in multiple countries. We all work remotely but connect almost daily. We are passionate and take pride in what we are achieving and the positive impacts we are making.

We are at a very exciting time! We have just launched our iOS app with active users from 73 countries across 6 continents and launched our social prescribing pilot whereby mothers and mothers-to-be are prescribed the app across the UK to supplement pregnancy and infant feeding support with 12 NHS Trusts and The HCRG Care Groups. We have been featured in +40 press articles and interviews including the BBC News: https://www.bbc.co.uk/news/av/uk-england-bristol-59655402

With grant funding from Innovate UK, the NHS and Seed investment, we are set for the accelerated growth in product, commercial, and team development and passionate in achieving greater impacts in public health nationally and internationally!