PÄRLA is creating Oral Care for the Next Generation. Toothpaste is soooo last century. Ever since the 1890s, toothpaste has been sold in single-use plastic tubes that take up to 500 years to decompose, meaning that every toothpaste tube you’ve ever used still exists somewhere on the planet. 20 billion toothpaste tubes go to landfill or the ocean every single year and by 2050 it’s estimated there will be more plastic than fish in the ocean.
PÄRLA (“pearl” in Swedish) is our eco-friendly solution to this never-ending story of destruction. Toothpaste should protect people’s smiles without harming the environment. Our mission is to eliminate plastic toothpaste tubes from the planet (1 million over the next 3 years), radically transforming what we use to clean our teeth with next-generation, dentist-designed products.
PÄRLA was founded by 3 of the UK’s leading Dentists. Our toothpaste tabs are plastic-free, zero-waste, and precisely dose professional-grade ingredients for a healthier, whiter smile. All of our packaging is fully sustainable and all of our toothpaste is 100% clean of SLS, Palm-Oil, Vegan, and Cruelty-Free.
Featured in Dragon’s Den, Vogue, Tatler, GQ, and The Telegraph, thousands of people across the UK are now subscribed to our award-winning product. We are now listed in 19 retailers nationwide, including Boots, Sainsbury’s, Ocado, and we have confirmed listings to expand even further this year.
100%
of our products are plastic-free
3
of the UK's top Dentists founded PÄRLA
100%
of our business decisions consider the environment
20Bil
20 billion toothpaste tubes go to landfill every year
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