Sam is most recently the Creator of Uncertainty Experts, a unique hybrid of online learning, interactive documentary and psychological intervention. He is the author of the international best-seller and "modern life-bible" Be More Pirate. He was Co-Founder of Livity, the multi-award-winning social enterprise and youth-led creative Network, Co-founder of Digify Africa, providing transformational digital skills to thousands of young Africans and Co-Founder of Don’t panic, the original activist and Bafta-winning content studio. Sam has won Entrepreneur of the year, Agency of the Year, The Queens Award and many others and he turned down an MBE in 2020. A consultant to brands from Rolex to Red Bull, and a mentor to many entrepreneurs and innovators around the world. Sam is also an in-demand Keynote Speaker, facilitator, host and MC (but not the rapping kind, sadly).