Silverfit promotes healthier, active lifestyles for older people. In addition to extensive media, and PR coverage, we are currently facilitating Silverfit Fun and Fitness sessions in nine varied London venues. We have excellent research data and can prove that our unique formula, run by older people for older people, is making a significant difference for an ageing local population. Silverfit sessions sandwich an hour of physical activity between opportunities for socialising and we have achieved a high average retention rate over a 12 month period. We are being encouraged to scale up and several commercial organisations have expressed an interest in partnering with us, to increase the impact for our older, sedentary, isolated population