Nine months later they sold the business, rented the house out and set off on a round-the-world-on-a-shoestring adventure with an open-mind and no responsibilities.
They set up a little patch of paradise in Kerala, India as an experiment, a life style choice, a reaction to the hectic media lives they'd been living, to enjoy the things they love - surfing, yoga, socialising and good healthy food whilst immersing themselves in Southern India's way of life for a while. And almost by accident Soul & Surf grew so popular it became a proper business. They met like-minded souls from the local area, from the Indian cities and from around the world who joined the team and made it into what it is today.
Which is a burgeoning, growing, soulful business which believes in the power of people, in the protection of the environment and that business can be done with heart and soul. A business with its heart still in Kerala whilst spreading it's wings and it's ethos of Soul & Surf to other equally inspirational corners of the globe. Sri Lanka is our second permanent venture, a hop, skip and a jump away from Kerala. And Banda Aceh, the Andaman Islands and Brazil are the areas where we will Pop-Up but keep 'em peeled for new destinations as our plans and our Soul & Surf family develop.
Our commitment to the local culture and environment spreads with us to our new destinations and their localised issues and situations. We will always support the local community and surf industry wherever we can, we will support local charities and as a company we will pledge 1% of our total income each year to the environmentally focused 1% For The Planet charity. Last year we donated to the UK's Surfers Against Sewage.