SPOKE London

SPOKE began with one big idea: fit comes first - but most brands can't deliver it.

It doesn't have to be like this, we thought. We could use e-commerce to customise each order - offering a flawless, personalised fit, without the hassle and expense of bespoke.

So we did. In 2014 we set about building a digital menswear brand - using the reach of the web - to focus on aspirational men, and the things that really matter to them.