Tessitura

Tailor-Made Solution

Tessitura Network was born out of Metropolitan Opera’s frustration with its siloed ticketing and fundraising systems and a lack of better options on the horizon. In 1995 The Met’s board of trustees in New York City authorized $5 million to build an integrated customer relationship management (CRM) system, tailor-made for an arts and cultural organization. Chuck Reif, now Tessitura Network’s Senior Vice President of Technology, was appointed project manager for the development of Impresario (later renamed Tessitura), which became operational during the 1998–99 season.

One Unified System

Chuck Reif and his team developed a unified enterprise system that cut across all the functions of an arts and cultural organization to enable connections with prospects, donors, members, single-ticket buyers, subscribers and more. Tessitura was a solution equally strong for ticketing, fundraising, marketing, customer relationship management, data mining and web capabilities.