Founded by a patient advocate who survived a highly-resistant MRSA infection, The AMR Narrative was set up to promote and develop advocacy capacity among the public to improve participation and mobilise action against Antimicrobial Resistance (AMR). As patients and consumers, pet owners, parents or carers we play a pivotal role in advocating for the appropriate use of antimicrobial medicines. By protecting antimicrobial medicines in humans, animals, the environment and food sectors we are ensuring a more sustainable future for everyone especially those who are most vulnerable to untreatable infections.