The Lullaby Trust provides specialist support for bereaved families, promotes expert advice on safer baby sleep and raises awareness on sudden infant death. We are committed to supporting research to understand why over 500 babies and young children a year die suddenly and unexpectedly in the UK and to find out more about how to prevent these tragic deaths. We campaign tirelessly, lobbying government to keep sudden infant death on the public health agenda. Since we formed as The Foundation for the Study of Sudden Infant Deaths in 1971 we have been pivotal in reducing Sudden Infant Death Syndrome (SIDS) by 82%.