If you are up for a challenge of driving growth, strategy, building the team and delivering results while working with a fun remote team that aims to disrupt the fitness industry and help us take the company global in next 12 months - keep on reading!
We are looking for an experienced, entrepreneurial and highly data & results driven marketer to LEAD marketing for the global fitness platform.
About
The Movement Athlete is the world's first platform for skill-based training.
We work with a multidisciplinary team of trainers and coaches, distil their knowledge and turn learning fitness skills into a game. We are starting with calisthenics, gymnastics, acrobatics that include skills like handstands, cartwheels, backflips, human flags easy, fun and safe for everyone.
We have been working on this project for over a year, built an MVP, pre-sold it and validated the market. Last year we spend 3 months in the LeAD Sports Accelerator (run by Adi Dassler family - the founder of Adidas and ex-Red Bull folks). With their backing, we are just finishing the new mobile app with over 160 new moves and we are getting ready to take it globally in next 12 months.
And that’s where you come in.
YOUR ROLE
We are looking for someone to take ownership of developing and driving marketing & sales strategy which will involve everything from high-level strategy development to hands-on things like building funnels, hiring team, marketing automation, blog and CRM platforms, and use your strong understanding of human needs and behaviors, content marketing, A/B testing, SEO, analytics, paid advertising, etc. to create sustainable growth.
Your role will be specifically focused to grow revenue by finding, testing and optimising customer acquisitions channels to create a repeatable and scalable customer acquisition model.
We are already revenue positive (+ just closing our seed round) but as we are an early stage startup you will wear many hats. This position is perfect for someone who is hungry to grow & want to come early and drive marketing, sales and branding of the platform.
Here are just some of the responsibilities:
-Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
-Build, manage, and contribute to a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, trend reports, webinars, etc.).
-Carry out ‘hands on’ elements such as drawing insights, optimized functionality and content, based on analytics data. Writing web copy, and marketing email messages, together, with a team of product owners, PR &Communication managers, and Social & Community managers to ensure editorial content is produced as required.
-Optimize our marketing automation, and lead and customer nurturing processes through email, content, and social channels.
-Own our online advertising budget and deliver monthly reports on impact and ROI.
- Copywriting, Email marketing, SEO strategies
-Monitor and maintain data quality within the marketing database.
-Create scalable processes that ensure best practices in lead generation and database management across local and global parts of the company.
-Establish closed-loop analytics with sales to understand and continually refine how our communications activities turn into customers.
-Build and scale the marketing and sales team.
WHAT ARE WE LOOKING FOR /ARE YOU THE RIGHT FIT?
-Data & Customer Driven
-Experience in leading marketing and growing the team
-Creative and resourceful and you are able to solve problems and come up with ideas on the fly.
-Extremely INDEPENDENT and you take responsibility for creating results. (Once the strategy is determined you will not be micromanaged or have to log your time – it’s all about execution, learning and creating results in the most optimal way)
-DRIVEN BY Personal growth and LEARNING new things
-Fluent or Native English Speaker
ABOUT THE COMPANY
We are a young growing company in a digital fitness space with the team who are extremely growth driven, love adventure, movement as well as the thrill of building projects that can have a global impact.
We love our customers and our sole reason for existence is to provide a life-changing experience and a community so they can be better every day.
We are a fully remote team, meeting regularly on our company retreats. Our goal as a company is to help you achieve any goals you have and have fun in the process.
We believe in working hard while having fun, growing, and making a positive impact.Our work culture is based on respect, personal growth and freedom. High energy with massive learning curves and we strive to make sure that everyone involved is having lots of fun while achieving huge results.
So if you are up for a challenge of growing a global fitness platform - Apply and tell us why you think you are a good fit.
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