The One Brand

One Water is the UK's leading ethical drinks brand. Every bottle or carton of One Water sold funds sustainable clean water projects across the world. So far, The One Foundation has raised over £17.4 million pounds, changing 3.3 million lives through clean water and sanitation.

It all began with a photograph in The Guardian newspaper of a Kiberan girl sat next to a padlocked tap in Nairobi, Kenya, back in December 2003. Having returned from 2 years motorbiking around the world, Duncan Goose, founder of The One Brand, decided to put the skills he’d learned in his advertising career to better use – launching the ethical bottled water brand One Water. The idea was simple; to sell bottled water in the UK and give away the profit to fund the provision of clean water in the world’s poorest communities.