Pennies is the trusted leader in micro-donations. In an increasingly cashless society, where people still prefer to give little and often, Pennies is ensuring the public still has ways to donate the small amounts that are so vital for charities.
We partner with merchants and payments providers to enable micro-donation opportunities at checkout. We give customers paying by card or digitally a quick, affordable and data-free way to add a small donation to their purchase–in-store, online and in-app.
Pennies' micro-donation solutions are a cost-effective way for merchants to create significant social impact by raising funds for their nominated charity partners. Our technology is integrated seamlessly into the payments journey, with no requirement for colleague interaction and no negative impact on customer journeys.
We help businesses build purpose into the heart of what they do and have created a movement that is working together to build a legacy of digital giving. Our vision is one day, wherever and whenever people pay by card or digitally, they’ll be given the opportunity to donate a few pence to charity. Making giving simple, every day.
Millions of people are now making micro-donations every single week. Since 2010, Pennies has partnered with more than 150 brands and enabled more than 245 million micro-donations, raising millions of pounds in much-needed additional income for 1,000+ charities in the UK, Ireland and beyond.
Because micro-donations matter, now more than ever.
If you’ve ever found yourself in a supermarket checkout queue and been asked if you’d like to ‘round up’ your purchase to the nearest pound to donate to a charity, you’ve come across Pennies’ work. As the trusted leader in micro-donations, Pennies partners with businesses to offer customers the chance to add a donation to their purchase when they pay digitally. To date, Pennies has enabled over 245 million micro-donations, raising over £60 million for 1000+ charities. They are a family-first hybrid team, with a flat structure and a commitment to 'having fun' at work.
150
major brands across retail and hospitality
245
million micro-donations enabled
£60
million raised for charity
1055
Charities supported across UK and Ireland
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