TrendWatching

Our trends insights and tools help 250000+ future-focused professionals in 180+ countries build brands that matter products that delight and campaigns people can't stop talking about.

TrendWatching inspires meaningful innovation. Powered by a network of 3,000+ trend spotters globally and an in-house team of Trend Experts on five continents, TrendWatching has been delivering unrivalled, cross-industry insight into the key shifts in consumer behaviour - and uncovering profitable innovation opportunities arising from them - since 2002.

We coined the term ‘pop-up’ back in 2004 and announced the death of traditional demographics in 2014. Whether it’s through our Free Monthly Publications, Premium Service, Trend Seminars, Presentations & Workshops, we help future-focused professionals build brands that matter, products that delight and campaigns people can’t stop talking about.

Over 96% of Interbrand’s top 100 most valuable global brands use TrendWatching to discover game-changing opportunities and keep up to date with key shifts in consumer behaviour.