tvbeat

As the TV industry is showing rapid acceleration across connectivity, shift in user viewing trends and advancing TV ad targeting capabilities a tremendous opportunity is created for TV media owners to capitalize on the revenue potential of addressable and digital.

We facilitate a strategy that ensures TV media owners to retain sustained control of their inventory, audiences and more importantly their data sources. These are the key fundamentals towards building a unified TV marketplace.

We provide a TV Measurement, Inventory Management & Yield Optimization SaaS Framework to technically enable TV media owners to reach their full potential. This solution provides them with automated and scalable capabilities to take full advantage of First party data and licensed data partners, increase operational efficiency and accelerate the journey towards an Audience First TV Market Place.

Our SaaS solution can be leveraged across owned & operated TV inventory, partner inventory and acquired inventory from programmatic demand sources.