Urban Fresh Foods

We are BEAR and Urban Fruit. We're an ambitious young company determined to take a big bite out of bad snacking. Since launch 4 years ago we've grown quickly and we are currently sold across over 20000 outlets in the UK. We are a rapidly growing team of 28 people mostly based in our Cave in Farringdon London.

Our purpose is to make delicious healthy snacks from nothing but nature with absolutely no added nonsense. Our pure fruit yoyos are a playground favourite and we've just branched out into two brand new categories this year with our new pure fruit Paws for toddlers and new BEAR Alphabites cereal.