Virgin Pure

Our Company

Here at Virgin Pure we are a Virgin Group company gearing up to make the leap from entrepreneurial turn around up to rapidly growing SME. Our mission is to change the way people drink water at home in the UK. We help families live happier, healthier lives by drinking more water without single use plastic bottles.

A joint venture between the Strauss Group (Tel Aviv listed FMCG) and Virgin established in 2012 with the backing of Sir Richard Branson, the company has worked through the growing pains of being a corporate start up and is now at a very exciting point as we springboard into growth.

We delivered a break-through year of growth in 2020 while stabilising our operating platform. Our Direct-to-Consumer Ecommerce offer was made ever more relevant as Covid-19 changes the needs of UK consumers. 2021 will see us ramp up advertising as we launch a new Water system. Our 5-year strategic plan to install our Water systems in 200,000 UK homes will help families across the UK drink more water while preventing the use of 350 million plastic bottles.

It’s time to tell the world about us and our impact on customers, society, and the planet. It’s time to utilise the strength of the Virgin brand and unique Strauss Water product to establish the business as a successful and growing member of the Virgin Family.