Beyond its impressive natural hydration and functional benefits Vita Coco has built a real following in popular culture and is drunk by celebrities professional athletes top-selling musicians and many more.
One night in 2003, childhood friends Mike Kirban and Ira Liran met two young women from Brazil.
Soon after, Ira hopped on a plane to Brazil to see one of the girls and learned about "agua de coco." When Mike came to visit shortly after that, they got down to business with a plan to bring coconut water to the US.
Vita Coco was born.
Before long, the two friends produced the first Vita Coco in Brazil. Then they released the first line of natural coconut water in the US. It turns out Mike and Ira were on to something (besides the Brazilian girls)! Vita Coco quickly became a household name - attracting super-fans like Madonna, Matthew McConaughey, and Rihanna, to name a few, and taking the coconut craze to a whole new level.
Turns out, coconuts - just like nights out in NYC - are full of possibilities. Now, we're using coconuts for everything from water to coconutmilk, coconut oil, and tons of other delicious things. Now, our coconuts are taking the world by (tropical) storm.
What began as a bright idea in NYC quickly grew to distribution in dozens of thirsty countries worldwide and sourcing our coconuts from thousands of farmers throughout Brazil and Southeast Asia! Vita Coco has truly become a global brand. Is there anything the coconut can't do? (hint: No.)