Vitl

We’re building the world’s most advanced health & nutrition platform. Today, we believe that human beings are running sub-optimally and we want to fix that! Existing nutrition solutions are flawed: nutritionists are expensive and time consuming, self-diagnosis is unreliable and ill-informed, online research is confusing and mis-leading, and visiting stores presents us with generic and unappealing brands.

This is why we built Vitl, a complete nutrition platform which brings together an AI nutritionist and diagnostic services (our DNA and blood test kits) to provide our customers with personalised supplements and content to help them feel 100% more often. Nutrition is complex, so, by taking a personalised approach, we have made it simpler for each person to understand what’s right for them.

We’ve worked with experts in nutrition, medicine and genetics to ensure both the quality of our nutrition advice and of our supplements which are non-GMO and free of synthetic fillers, preservatives and colours.

It’s been quite a ride since we started back in 2015 and in that time, we’ve delivered over 100,000 nutrition packs directly to people around the world and helped thousands more understand how vitamins and supplements can help support their diet and lifestyle with personalised content and advice. In fact, over 400,000 people have completed a Vitl consultation and we’ve got ourselves a 4.7* rating on TrustPilot!

We are now growing at over 100% year-on-year and have sold ~ £4m worth of physical product, as well as created digital solutions for huge players in the market. The exciting news is that this is just the start and we are looking for people to play a critical part in the next phase of growth - we will look to keep innovating and delivering as we aim to optimise human wellbeing!