Which?

Which? has been championing the cause for consumers since 1957, asking probing questions of businesses and manufacturers, and pursuing the answers that put you in the driving seat

Our founders wanted to make things better for consumers, and to raise standards across the board. So they started testing goods and services and publishing the results. They began campaigning too, encouraging companies to change their practices.

Today, Which? has more than 1.3m members and supporters, making us the largest independent consumer body in the UK. See our 60th anniversary timeline to read more about how we have grown.

Our commitment to providing unbiased advice to consumers is still at the heart of everything we do. So from choosing a TV, phone, car, or holiday, to writing a will, we’re always on your side.