WOOL AND THE GANG is a dynamic young fashion brand which is 'Wooling the World'!

We believe in sustainable fashion that's #madeunique never from a factory. We have empowered our community of knitters to hand-knit our designs in their homes (eliminating the factory) and we market, sell and deliver their creations on our platform.

Our brand offers an incredibly innovative concept in the fashion world sexy stylish clothing & accessories hand crafted by The Gang our global network of makers or you can make-it-yourself with our Knit Kits.

In 2013, WATG raised a seed round of financing (£1.8 million) with some of Europe’s best known Venture Capitalists including lead investors Index Ventures and Wellington Partners.