Y.O.U underwear makes soft, stylish, organic cotton underwear for men and women and girls that lets you look good, feel good and do good. Our mission is to improve access to education for women and girls by donating underwear. We have a buy-one-give-two promise in partnership with Smalls for All, a Scottish charity that collects and distributes underwear to vulnerable women and children in Africa and the UK. So far, we've donated over 32,700 pairs of underwear!
Our underwear is made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe. We're the highest-scoring B Corp in the UK, proving our commitment to putting purpose above profit.
With a buy-one-give-two promise, meaning we donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!
What do you think it’s like working for the highest scoring in the planet category for The Escape 100 and highest scoring B Corp in the UK? We can say with confidence that it’s pretty great. Yes, that’s right, not only is Y.O.U Underwear an amazing place to work, they are truly committed to being a business that puts purpose over profit and prioritises being a business for good. They have a clear vision; making organic cotton underwear while also improving access to education for women and girls by donating underwear. Made up of small but mighty team with a flat structure, it’s an inspiring workplace that encourages growth, creativity and most importantly, for you to be yourself.
620k
litres water saved by using organic cotton in 2022.
429
trees planted in 2022.
4045
pairs of underwear donated to Maasai communities since 2020
32.7k
pair of underwear donated to Smalls For All since 2018.