Brand Strategy Essentials with Avery & Brown

Who is this course for?

This course is ideal for any business that wants to put positive impact at the centre of its long-term growth and success. You could be:

• A start-up looking for a DIY route to a future-proofed brand
• A Marketing Manager who doesn't have the budget to work with an external consultancy
• A Sustainability Lead looking to integrate positive impact into their business model
• A CEO looking to build a solid creative brief for a rebrand

We also think you'll find the course of use if you are:

• A creative at any stage in their career who wants to integrate strategic thinking into their professional toolkit
• Looking to understand why brand strategy is an essential aspect of any successful business

What will I learn?

This course will introduce you to the concept of brand strategy, explaining what it is and why it matters. By the end of the course you will have built and begun to implement your own brand strategy. In particular, you will have:

• A greater understanding of your customers and competitors with clearly defined profiles for each (Steps 1-2)
• Undertaken an audit of your existing brand (Steps 3)
• A solid grasp of the 7 elements of brand strategy, using inspiration from some of the world's most successful brands
• Defined your own brand statements through creative exercises taken directly from Avery & Brown's workshops (Step 4-7)
• Created both a positioning profile and value proposition to inform your external messaging (Step 8-9)
• Have a defined brand persona and a succinct creative brief for your visual and verbal design identity (Step 10)

Why brand strategy?

A strong brand strategy will touch on every aspect of your business, helping you to define your goals, empower and engage your staff, stand out from your competitors, and foster stakeholder loyalty through authentic, consistent communication.

We like to think it’s especially important for purpose-driven businesses. By putting purpose at the centre of your brand, you can align your stakeholders around a common goal and ultimately drive forward the positive social and environmental impact your business has set out to make.

Why trust Avery & Brown?

We are a creative agency that works with sustainable brands in the built environment sector. We have over 20 years' experience building brand strategies, designing responsive identities, and proving that doing good = good business.

Instead of keeping all that knowledge to ourselves, we want to make it accessible to as many businesses as possible. The result? The Brand Strategy Essentials course.

Find out more about us here: averyandbrown.com