Brand Exec (Internship leading to full-time role)

PÄRLA is creating Oral Care for the Next Generation.

Toothpaste is soooo last century. Ever since the 1890s, toothpaste has been sold in single-use plastic tubes that take up to 500 years to decompose, meaning that every toothpaste tube you’ve ever used still exists somewhere on the planet. 20 billion toothpaste tubes go to landfill or the ocean every single year and by 2050 it’s estimated there will be more plastic than fish in the ocean. 

PÄRLA (“pearl” in Swedish) is our eco-friendly solution to this never-ending story of destruction. Toothpaste should protect people’s smiles without harming the environment. Our mission is to eliminate plastic toothpaste tubes from the planet (1 million over the next 3 years), radically transforming what we use to clean our teeth with next-generation, dentist-designed products.

PÄRLA was founded by 3 of the UK’s leading Dentists. Our toothpaste tabs are plastic-free, zero-waste, and precisely dose professional-grade ingredients for a healthier, whiter smile. All of our packaging is fully sustainable and all of our toothpaste is 100% clean of SLS, Palm-Oil, Vegan, and Cruelty-Free.

Featured in Dragon’s Den, Vogue, Tatler, GQ, and The Telegraph, thousands of people across the UK are now subscribed to our award-winning product. We are now listed in 19 retailers nationwide, including Boots, Sainsbury’s, Ocado, and we have confirmed listings to expand even further this year.

Passionate about sustainability and oral care?

Want to kick-start a successful marketing or sales career? Know how to create content that gets people talking? 

We’re looking for someone entrepreneurial, creative, and a natural relationship-builder, who will be obsessed with how we get more people to discover and try PÄRLA. You are collaborative, with high EQ, as well as being adept at social media content creation.

This is a rare opportunity to make a huge impact from day 1 by joining a startup in the early stages. You will report directly to the Managing Director, Adam Joe Parker, a marketing expert with over a decade’s experience leading some of the UK’s biggest brands. He is passionate about training top talent and will be taking personal responsibility for your development, which in turn will give you excellent visibility to what it takes to build a brand and accelerate your marketing career.

The role is full-time based in London (office 2 days per week).

We are looking for someone available to start immediately.

What you’ll be doing

Get people talking about PÄRLA

• Take the lead in finding relevant influencers who can authentically build the PÄRLA community.
• Find creative and cost-effective ways to partner with them, driving huge amounts of buzz & trial.
• Build relationships with the most talked about brands and influencers and combine with your campaign results to shape how we grow the PÄRLA community.
• Work directly with 2 of the Founders, @drrhonaeskander and @drsimonchard assisting them on their social media content creation and amplifying their audience reach.
• Lead PÄRLA TikTok, with scope to take over all social media content once you’ve demonstrated you can create hype about PÄRLA.

Get people trying PÄRLA

• Find premium environments for people to discover and try their first PÄRLA experience.
• Build our fan base of Dental professionals who will give PÄRLA samples to their patients.
• Lead outreach to Hotels, Airlines, and Gyms to get our products available whenever people travel.
• Build partnerships with like minded brands for mutually beneficial brand trial

What We Are Looking For

• Positive, Entrepreneurial Attitude above any formal qualifications - you love to deliver results and always seek to go beyond what people expect
• Passionate about sustainability and oral care. This is what we are all about!
• Exceptional interpersonal skills. You love building relationships and community.
• Social media creator - comfortable making content yourself across TikTok, YouTube and Instagram and have successfully built your own profile. If you’re great with Canva it’s a definite plus. 
• Persistence - you are happy to challenge the status quo and won’t take no for an answer.
• Looking for responsibility - you are keen to learn and develop, taking on ever increasing responsibility as you grow with the business.
• Organized and disciplined - you make sure things get done to a high standard
• Excellent written and verbal communication

What We Can Offer You

We work hard at PÄRLA and we like to reward our team for it!

Alongside free PÄRLA to keep you smiling, you can expect:

• Salary £23-25K per year (pro rata for internship)
• 23 days holiday per year
• Performance-Based Equity (EMI) in a pre-VC funded startup
• Flexible Working (2 days+ per week in office)
• Free Dental Check-Up from one of the Founders
• Pension
• Responsibility and opportunity to make a huge impact from day one. 
• Be part of a famous startup as it takes off!
• Fun team events and challenger team spirit
• Focused training and development directly from an experienced Managing Director (rare opportunity vs. a normal graduate role)

At PÄRLA we believe that a great team is made up of people from a wide variety of backgrounds, beliefs and experience. We are an inclusive employer and will not discriminate on the grounds of race, colour, age, national origin, religion, sexual orientation, gender identity and/or expression or disability. If you share our values and want to help make a difference, we'd love to hear from you.