Lemonaid & ChariTea

Brand Partnerships & Marketing Manager

Social Enterprise drinks brand Lemonaid & ChariTea is looking for a full-time Marketing & Partnerships Manager to help drive brand awareness through event partnerships, influencer marketing, social media and marketing campaigns

Full-Time (40 hours/week) | London |  Start April/May 2023

Back in 2009 we started our #drinkinghelps revolution in Hamburg, Germany. Our goal was to challenge the corporate soft drinks giants, dominating the market with their artificial, unhealthy and unethical range of fizzy pops. Instead of maximising shareholder value, we wanted to find new ways of supporting the growers along our supply chain; from the tea growers in Sri Lanka to the passion fruit farmers in Peru.  

That’s why our range of soft drinks supports Fairtrade and sustainable, organic methods of agriculture. What’s more, 5p from every bottle sold goes to the Lemonaid & ChariTea Foundation, with over £7 million raised for social projects in the growing regions to date. You can find out more about the work of our Foundation here

Oh, and you will be able see for yourself - because every year, we pack our backpacks and go on project trips to meet our growers and project partners, like the Heiveld Cooperative in South Africa. 

Since our humble beginnings in Germany, our team of global game changers has grown to 110+ and now spans across seven countries. We’re currently a team of six in the UK, responsible for sales and distribution of Lemonaid & ChariTea drinks across the country. With a fast post-pandemic-growth, we need more hands on deck to help drive brand awareness through event activations, influencer marketing, social media and marketing campaigns. For more information, visit www.drinkinghelps.co.uk


Your main responsibilities & what your role entails

As Brand Partnerships & Marketing Manager you will be responsible for developing and executing campaigns to drive brand awareness through event partnerships, influencer marketing, social media, trade marketing, and email campaigns. Your role comes with a large degree of autonomy and responsibility as you will own all marketing activities in the UK market. This is a brand new position and the first of its kind in our UK team, hence you will have the unique opportunity to conceptualise and build our country marketing strategy from the ground up.

You report directly to the UK Managing Director, while collaborating with the HQ marketing department in Germany to ensure that all UK marketing initiatives align with the overall business objectives and global brand strategy. The place of work is a stunning co-working space in Southwark (part of the Hoxton Hotel Group), with the option to WFH one day a week. 

Key responsibilities

  • Develop and execute event partnerships to increase brand awareness and increase product trial. From stocking our drinks at music festivals or gallery openings to backstage support at fashion shows or film festivals, you will identify the relevant partners, negotiate contracts, coordinate logistics and manage on-site activations
  • Build and manage relationships with influencers and likeminded brands to create engaging content, give-aways and promotional campaigns while tracking performance metrics to report to management
  • Create email marketing campaigns to grow and engage our D2C customer base. This includes segmenting email lists, developing email content and tracking campaign performance metrics with the aim to increase subscription orders and creating awareness around the social mission of our brand
  • Manage our UK social media account in close collaboration with the head of content at HQ to increase brand awareness and engage with customers. This includes creating and curating social media content, developing social media campaigns, responding to customer inquiries and comments, and tracking social media performance metrics


We’ve told you a little bit about us; now it’s all about you

  • You hold an undergrad degree and ideally have 3+ years work experience in a marketing or partnerships role
  • You are available to commute into the our SE1 London office, with the option to WFH one day per week
  • You are a UK resident or hold a full work permit, as we can’t sponsor visas
  • You are a strong communicator and don’t take no for an answer
  • You enjoy working both strategically and operationally, from campaign conception to hands-on execution
  • Self-sufficient and diligent, can make and deliver on your own work plans
  • Ability to think creatively to make work with limited budgets (the joys of working for a Social Enterprise…)


The perks of being a Lemonaider

  • Being part of a fast-growing global Social Business with a strong mission to drive social change
  • 26 - 30 days’ holiday a year, plus bank holidays
  • A company pension scheme
  • Private medical insurance, incl. dental, optical & mental health, co-paid by the company  
  • Monthly team socials in London
  • Annual Summer Party in one of our European markets - think German castles or French beachside
  • Project trips to our farming communities and project partners in the Global South (incl. additional holiday & pay)
  • The prospect of joining the Lemonaid & ChariTea Foundation’s advisory board, participating in the selection process of project partners and distribution of funds
  • As many delicious iced teas and soft drinks as you can carry home


Depending on relevant work experience


This young company is forward-looking and ambitious, with a strong commitment to its core social mission.

If you share these values and possess the necessary skills and attitude then we look forward to hearing from you.

To apply for this role, please follow this link