Marketing Manager

LatchAid is an award-winning FemTech startup using pioneering 3D interactive technology & Artificial Intelligence to support parents through their pregnancy, breastfeeding, and early parenthood journeys 24/7. The UK has the worst breastfeeding rate globally, sadly 90% of women give up breastfeeding before they want to. We believe that every mother deserves the support and empowerment to give her child the best start in life.

We have created a revolutionary app to help parents achieve their infant-feeding goals with:

• Cutting-edge 3D interactive animations to help parents learn breastfeeding skills intuitively from 3D avatars.
• Empathic Artificial Intelligence to provide users with personalised support, expertise, and companionship 24/7.
• Specialist 1-1 support to help users feel reassured and more confident.
• Virtual peer support groups to connect parents to a close-knit support network.
• Expert webinars & drop-in sessions to help users interact with experts with a range of specialities

We are a tight knit and hard-working team made up of talented and passionate individuals from around the world. We have experience in Oscar / BAFTA award-winning visual effects, infant- feeding, baby development, and maternal health support from leading specialists, Artificial Intelligence and software R&D from experts in multiple countries. We all work remotely but connect almost daily. We are passionate and take pride in what we are achieving and the positive impacts we are making.

We are at a very exciting time! We have just launched our iOS app with active users from 73 countries across 6 continents and launched our social prescribing pilot whereby mothers and mothers-to-be are prescribed the app across the UK to supplement pregnancy and infant feeding support with 12 NHS Trusts and The HCRG Care Groups. We have been featured in +40 press articles and interviews including the BBC News.

With grant funding from Innovate UK, the NHS and Seed investment, we are set for the accelerated growth in product, commercial, and team development and passionate in achieving greater impacts in public health nationally and internationally!

We are looking for a Marketing Manager to join our fast-growing team. You will lead on all marketing activity and customer engagement for LatchAid, creating multichannel campaign content to increase our customer base and overall sales, leveraging customer insights to build engaging experiences and successful innovation.

There is possibility to progress to a Head of Marketing role in the future based on performance within the current role.

As our Marketing Manager, you will:

• Lead on the development and implementation of strategic and tactical marketing plans that drive brand awareness, profile raising and ultimately lead to customer expansion and sales.
• Creating and implementing compelling communication and effective media strategies, managing digital marketing, including social media channels, ads, and website upkeep.
• Liaising with and manage relationships and contracts with relevant agencies as required.
• Maintain and improve the LatchAid website with a strong eye on the brand, UX and SEO; working with web developers as required
• Design all digital assets, graphics and videos; working with external designers and freelancers as required
• Manage the LatchAid network and customer engagement through regular newsletters, user generated content and campaigns, testimonials, and case study collection
• Draft all copy for marketing outputs (e.g. articles, press releases, social media posts, website content, etc)
• Analyse analytics and trends for social media and website, reporting regularly to the CEO
• Build and manage relationships with the press, raising the LatchAid profile in local, regional, national and international news, exhibitions, and trade shows; acting as a spokesperson when required
• Establish co-marketing and co-distribution plans with aligned brands, businesses and organisations
• Work with the Commercial Manager to establish go-to market and growth strategies and drive our international promotions in North American and European markets
• Working closely with the Commercial Manager and CEO for business development, commercial strategies
• Working closely with the tech team and customer success team for produce development, support, and roll-out

Who we are looking for:

• A minimum of 5 years’ of progressive experience in marketing and/or communications
• Profound knowledge of digital marketing, profile raising, SEO strategies
• An outcomes-focused leader with proven experience building and managing high functioning teams
• Driven and ambitious to rapidly expand our following and user base, helping us achieve our sales and marketing vision within a reasonably short time frame
• Proven experience managing press relationships with demonstrated ability to secure media opportunities
• Excellent communication (in person and in writing) and presentation skills
• Ability to manage external contractors
• Strong analytical skills and the ability to adapt marketing tactics as required
• A creative, out of the box problem solver with a demonstrated ability to bring your vision to life in close collaboration with cross-functional teams.
• Comfortable working with small/dynamic teams, and fast-paced environment with little direction and quick decision making
• Experience with relevant platforms, such as Hootsuite, Canva, Figma and CRM systems (Campaign Monitor or equivalent)

Desirable:

• Existing press contacts (local, regional, national and international)

• Experience in the HealthTech or Digital Health sector.
• Passion for using technology and innovation to improve health and wellbeing of millions
• around the world.

Why Join LatchAid?

LatchAid is a young and exciting start-up powered by innovation and empathy, addressing a huge need (ask any mother!). In just 3 years we managed to build the only app of its kind - powered by top AI specialists, Oscar-award-winning visual effects artists, and leading lactation consultants – and are now helping users in 73 countries, winning multiple awards for our innovation, and are working with 12 NHS trusts to be prescribed to new moms. Every day is different and the team is made up of incredibly passionate and creative people who are able to keep up with our exciting developments. We know that none of this would be possible without our team and we work to build a culture that is open, flexible and nurturing. We offer a work environment that truly values diversity, where people can develop their interests, where no input is too inexperienced and where workers can work to the schedules that suit their lives and passions best. This is an incredible opportunity to join a mission-driven, dynamic, fast-growing team of talented and passionate individuals from around the world.

What we offer:

• flexible working; at LatchAid we take pride of supporting work-life balance and family
• commitments, most of our team are working parents.
• remote working
• competitive salary
• share options (taking ownership of a rapidly growing tech start-up)
• 25 days annual leave
• up to 5% pension scheme
• new company laptop and phone
• learning & development funding and support
• enhanced parental leave
• free access to the LatchAid apps and expert webinars (for yourself and your friends, families)

How to apply

• Please submit the following through this application form or via [email removed - click apply for more details] by 18th February 2022:
• Cover letter (no more than 2 pages)
• CV
• Writing sample (max 1000 words – this can be anything you think best demonstrates your abilities as a marketing manager or with business development, e.g. a blog, article, press release, strategy, report, etc.)

Please send any questions related to this role to [email removed - click apply for more details]